Limited edition summer treats

7th June – Haribo has launched a limited edition sweet –Strawbs & Cream, offering retailers a topical seasonal treat.

Gemma Hicks, marketing manager of Haribo says, “Strawbs & Cream offer Haribo fans a classic flavour combination, the great tasting strawberry and cream, which sits so well with the great British summer. It’s a fun treat that continues to meet consumer demand for variety and great value whilst offering retailers a seasonal product to drive summer confectionery sales.”

Strawbs & Cream is a limited edition sweet that will be available from all major retailers from mid June throughout the summer season .