Awfully Chocolate marks 28th birthday trading in Singapore
Awfully Chocolate has been successfully trading in Singapore for the past 28 years. Pic: Awfully Chocolate
Singapore based Awfully Chocolate confectionery and cake business has marked its 28th birthday, with an annual sale celebrating its premium product ranges, writes Neill Barston.
The event, which is being staged online and in its stores from 23rd March, offers a core showcase for its expanded range of products that have cemented the independent group’s status in the region.
As the company noted, for the first time, the Original All Chocolate Cake — The Cake that Started It All — will be offered at $35 (U.P. $48), to thank customers who have been part of their journey from the start.
The Annual Sale spans across all Awfully Chocolate Singapore outlets, including boutiques, cafés, and restaurants, as well as online at awfullychocolate.com, which will also include in-store tastings events to further highlight its premium offerings.
Online shoppers can also participate in a “buy more bars, get more rewards” promotion, where chocolate bar purchases can earn prizes such as free air tickets and hotel stays. Additionally, flash deals and surprises will be revealed throughout the Annual Sale in stores and online.
As the company noted, during more than two decades, it has grown from being considered as something of an indie cult brand to an established presence in the Singapore market. From gifting boutiques and cafés with flowing chocolate taps to its flagship café and bakery restaurant, it has targeted the region’s luxury product market.
