Exclusive: Läderach continues to expand UK presence with 11th store
Laderach celebrates Valentine's with latest series, as it opens its 11th British store, in London. pic: Laderach
Swiss-founded premium chocolate brand Läderach has unveiled its 11th UK chocolaterie, at Broadgate Central, London, opening just in time for Valentine’s Day celebrations, writes Neill Barston.
As Confectionery Production has previously covered, the brand has notably expanded its presence in Britain over the past few years, with the company targeting the region as a key market for potential custom.
The store’s recent opening comes just in time for Valentine’s, which remains a notable celebration in the confectionery calendar, with the Swiss firm playing its part in delivering fresh ranges for the occasion.
Moreover, as the company noted, its growth strategy builds on the success of its existing nine London locations including Regent Street, Canary Wharf, Covent Garden, St Pancras International and King’s Road.
It also has site at High Street Kensington, Westfield and concessions in Harrods and Selfridges. The new site places Läderach at the centre of a dynamic hub frequented by office workers, commuters, and visitors alike, and the brand’s second foray into East London.
The Broadgate Central chocolaterie will offer Läderach’s full range of handcrafted chocolate creations, including its iconic FrischSchoggi (fresh chocolate) counter, where large chocolate slabs are snapped by hand and sold by weight.
Customers will also be able to explore an extensive selection of pralines, truffles, Mini Mousses, tablet bars, chocolate popcorn, and seasonal collections – all crafted bean-to-bar in Switzerland and finished by hand.
Stephan Stegen, UK General Manager of Läderach, believed the brand remaind on track for further growth in the region.
He said: “The opening of our Broadgate Central store marks another exciting milestone for Läderach in the UK. This is our 11th store nationwide and a fantastic new location in the City of London, allowing us to bring our fresh, artisanal Swiss chocolate to an area with a strong daily footfall and a real appreciation for premium quality.
“This vibrant location sits at the crossroads of work, leisure, and culture in the city, making it the perfect setting to introduce even more customers to the Läderach experience. Demand for our fresh, artisan Swiss chocolate continues to grow, and this opening represents another exciting step in our UK journey.”
