Haldiram reports strong demand for seasonal snacks ranges

With the rise in UK healthy snacks market set to grow 5.1% annually through 2030, according to latest sector research, Haldiram delivered a strong range of products for the recent Diwali celebrations.

From syrupy gulab jamun to melt-in-the-mouth barfi, Haldiram’s offers a wide range of authentic Indian sweets to suit every celebration.

Beautifully packaged and with vegetarian options across the range, these products cater to both the South Asian diaspora and the growing number of UK consumers embracing Diwali as part of the country’s diverse cultural calendar.

“Diwali is when our sweet shelves empty faster than at any other time of year,” says Rhea Agarwal, Director of Business Development UK & EU. “It’s more than a purchase, it’s a tradition. Whether people are buying for family, friends or corporate gifting, these sweets carry a sense of celebration that everyone can share.”

Haldiram’s has been making sweets for over 80 years, building its reputation on quality ingredients, authentic recipes and consistent innovation.

In the UK, the range is available through independent retailers, major multiples, with this year’s  Diwali celebrated on 20 October,  Haldiram’s noted year-round demand for its sweets, which it said was a reflection of both cultural heritage and a wider consumer appetite for global flavours.