GCB Cocoa’s CEO Brandon Tay named as Cocoa Association of Asia chair

The Cocoa Association of Asia (CAA)  has named Brandon Tay, CEO of GCB Cocoa, as its new chairman, writes Neill Barston.

As a senior sector figure, he has taken on the role in expressing his considerable gratitude and appreciation for the responsibility of guiding the region’s key body forwards.

“I am eager to work with all of you to champion the growth and success of our industry,” he noted on his arrival in the role, with the region’s sector continuing to show significant promise.

The distinguished veteran and prominent leader within the global industry, he is widely regarded for his expertise and industry insight. Hr has overseen GCB’s evolution into Asia’s largest cocoa processor and the world’s fourth-largest cocoa trader.

Commenting on his appointment, the CEO said: “It is with a profound sense of honour and responsibility that I accept the role of Chairman of the CAA. I am deeply humbled by your nomination and the trust you have placed in me. Thank you for this incredible opportunity to serve our cocoa community.”

He extended his sincere appreciation to immediate Past Chairman, Elie Fouché (Barry Callebaut), under whose leadership the organisation has continued to grow, with the dedicated support of its core team. This includes Michelle Cui (Ecom Agroindustrial Corporation), Mr Heong Yong Kong (Mars Wrigley), and Darren Stetzel (StoneX).

Notably, according to the CAA, Tay affirms his intention to build upon this strong foundation with the existing committee members.

A special note of thanks was given to the board for their encouragement and persuasion, as their belief in Tay’s ability to take on this role was a significant factor in his decision.

The incoming chairman also emphasised, “Our operations would not run seamlessly without the exceptional work of our Secretary-General, Ms Shirley Choo. Her diligence and professionalism are invaluable to us all, and I look forward to our continued collaboration.”

The Cocoa Association of Asia and its members expresses their appreciation to Elie Fouché, who has stepped down as Chairman following his move back to Europe to take up a new role. His outstanding leadership, vision, and commitment have significantly strengthened the CAA’s foundation and community.

Looking ahead, Tay outlined four key focus areas for his tenure:
• Strengthening the Regional Cocoa Supply Chain: Continuing execution and completion of pending projects initiated by previous leadership, including strengthening the region’s cocoa supply chain to address a declining Asian crop, ensuring compliance with the EU Deforestation Regulation (EUDR), and promoting long-term sustainability.

• Ensuring the successful execution of the 2026 CAA International Cocoa Conference, scheduled for 2–3 September 2026 at Marina Bay Sands, Singapore: Continuing to provide an outstanding opportunity for industry connection and celebration.

• Engaging Members on the Association’s Future Direction: Actively engaging with members to align on the Association’s future direction, drawing on CAA’s rich 20-year history to collectively refocus on shared needs.

• Proactively Responding to Industry Developments: Monitoring the dynamic cocoa market to ensure timely and effective responses to emerging challenges.