Galam collaborates with Czech sweetener company

12 November 2010 – Galam Group has signed an agreement with Czech company VUC services to develop new liquid sweetener blends, as part of its strategy to spread its reach into new European markets.

The Israeli company is pursuing a strategy of extending the reach of its liquid sweetener business in Europe. The agreement with VUC Services extends its reach into the Czech Republic and neighbouring markets such as Slovakia.

Alon Heyman, vice president of marketing at Galam Group, says, “The agreement covers collaboration only and does not affect any other partnerships. We will work together on sweetener blends but not work on basic R&D to discover entirely new sweeteners.”