branding

Exclusive: Wild Thingz confectionery aims to make its mark with healthier option ranges

Seeking to forge a dynamic confectionery company that not only produces great tasting sweets, but ones that are better for you and vegan friendly is a challenge that Fliss Newland is engaging with wholeheartedly. Editor Neill Barston speaks to her about her company, Wild Thingz and its fast-rising prospects

Business news, Cocoa & chocolate, Ingredients, New products, Regulatory, Sustainability

Have a high-octane break with KitKat’s new Formula 1 deal

As race contenders hit the starting grid, Nestlé is aiming to be at the front of the pack as it signs a major deal for KitKat to become the official chocolate bar of Formula 1, reports Neill Barston.

Business news, Cocoa & chocolate, New products, Packaging

Fairtrade International gains ‘superbrand’ status recognising its human rights work

A major boost to Fairtrade Foundation has been delivered in gaining ‘Superbrand’ status for its public perception in the UK, including work supporting key communities in cocoa and wider agricultural supply chains, writes Neill Barston.

Business news, Ingredients, Sustainability

Behind the scenes: Tackling key industry packaging hurdles

Every confectionery supplier is striving for brand recognition, and packaging plays a major role in achieving this goal. But it’s important to keep sight of the major hurdles resulting from SKU proliferation. Daisy Phillipson reports

Business news, Cocoa & chocolate, Ingredients, Packaging

A welcome return for the humble Opal Fruit is fuelled by consumer nostalgia

A short but hopefully relatively sweet column for you this week in just offering a warm welcome to an old favourite in the confectionery world – the return, albeit slight revival, of classic Opal Fruit sweets.

Business news, Cocoa & chocolate, Ingredients, New products, Packaging, Regulatory, Sustainability

Marathon bars make unexpected return to the British confectionery scene

As a child of the 1980s, one of my favourite confectionery brands was the much-celebrated Marathon chocolate bars here in the UK – so when its manufacturer Mars brought the brand name back after 30 years (from switching to its US name Snickers), for a limited summer run in 2019, it was met with much approval.

Business news, Cocoa & chocolate, Ingredients, Packaging

Printing and branding for confectionery in the spotlight

Confectionery Production spoke to printing solution providers about how to create visual appeal and build brand identity using high quality printing and coding technology. Daisy Phillipson reports

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