New Product Roundup
Here is your weekly roundup of sweets and snacks news from our sister site, Sweets and Savoury Snacks World.
- pladis is giving its £151 million Everyday Treats portfolio the A-list treatment with the launch of McVitie’s Very Important Biscuits, or V.I.Bs.
- Cadbury has revealed three new limited editions of its classic Dairy Milk bar which have been designed by fans as part of the company’s annual inventor competition.
- pladis is giving its go ahead! brand a makeover by refreshing its Crispy Slices range with a new and improved recipe, as well as a name change to go ahead! Fruit Slices.