The coronavirus pandemic has had a major impact on consumer lives across the globe. It has caused much worry and uncertainty among the public, who are now looking to change their lifestyles for the better. Although many individuals were already looking to adopt a holistic health approach to life, this has now been enhanced due to the pandemic, and a number are looking to boost their immune systems to stay disease free. But what products do consumers want and are they now turning to confectionery with functional benefits? Will Cowling of FMCG Gurus explores how the market is adapting.
