Hershey-owned Whatchamacallit brand releases its first bar in a decadeThe Hershey-owned Whatchamacallit confectionery brand has released its first new bar in a decade, the Whozeewhatzit bar, based on the crunchy, chewy flavours of its original series, which is being rolled-out to US customers, reports Neill Barston. Business news, Cocoa & chocolate, Ingredients, New products