Mondelēz moves to adopt AI in its global marketing strategiesA major move embracing AI technology has been confirmed by Mondelēz International, as it launches an extensive marketing venture with digital services provider Accenture and the communications specialists, the Publicis Group, reports Neill Barston.
Industry study finds shoppers increasingly open to AI aiding snacking selectionA fresh industry study has indicated shoppers are increasingly open to using AI to aid snacking choices – which are presently considered around twice as challenging to decide upon compared to other weekly groceries, reports Neill Barston.