Blue is here

22 March 2011 – Due to consumer demand, The Wrigley Company is introducing blue Skittle packs, for a limited period of three months.

The new packs will reflect the addition of blue skittles with the iconic Skittles rainbow featuring an additional blue stripe and a call to action to visit the Facebook page to follow the blue campaign and win prizes. One weekly activity will be to guess the flavour of the new blue variant.