Ritter Sport welcomes continued market share rises within chocolate confectionery

German-headquartered chocolate brand Ritter sport has recorded a sustained pattern of market growth, particularly with in its British operations, writes Neill Barston.

The premium confectionery group, which this summer marked a decade of being in the UK, has asserted some of the fastest market impact across the segment.

According to Nielsen Scantrack (L52W, L12W, L4W 06.09.2025) shows the brand has outperformed the category, delivering 48.9% more value growth than comparable businesses.

Furthermore, the company asserted that it has delivered  four times more growth than its size would suggest possible, demonstrating that the brand is increasingly becoming a choice for millions of new consumers. In fact, two thirds of their growth comes directly from shoppers expanding their chocolate repertoire and exploring a wider range of flavours.

Notably, as Confectionery Production has previously reported, it has gained traction in the UK market through a series of recent launches this year, which has seen it make prominent appearances on shelves of major supermarkets, as well as within travel retail, which has been a particular strong point of the brand, which has more than a century of history.

As the company noted, distribution and availability have also played a key role. Ritter Sport is now present in over two million UK households, with 83.6% weighted distribution in major multiples, reaching shoppers across more than 5,200 stores and 25,000 distribution points, levels significantly higher than many competitor legacy brands.

Benedict Daniels, Managing Director at Ritter Sport UK & Ireland, welcomed its improved results. 

He commented: “Our growth reflects the power of our brand – millions of new consumers are discovering how utterly delicious, and high quality our chocolate is. In combination with a clear focused execution, we have been able to notably outperform the flagging market.

“20 sumptuous squares of Ritter Sport are now sold every minute in the UK. Not only are we increasing our brand footprint by delighting new consumers, crucially we’re helping to grow the category.”