Video exclusive: ISM Middle East 2025 reflections
ISM Middle East made a successful return to the Dubai World Trade Centre, including event mascot Gismo. Pic: Neill Barston
The 2025 edition of ISM Middle East in Dubai delivered a record-breaking performance in terms of visitors and exhibitors across its expanded presence at the Dubai World Trade Centre.
Confectionery Production magazine’s editor Neill Barston offers an exclusive video reflection on last month’s proceedings, including speaking to Mark Napier, events VP at the Dubai World Trade Centre and Inga Drawe, ISM Middle East’s director, who hailed the show as a notable success. We also speak to Phil Witcomb, of Arla Food Ingredients, Chloe Choularton of Charbonnel et Walker on its event award win, and Karen Beston, of PS8, who praised successes at this year’s action-packed showcase.
Confectionery Production was a key media partner for this year’s event, with a full review in our next edition of the magazine. The annual UAE event is set to make its return once again between 15-17 September 2026 at the Dubai World Trade Centre.
