India’s Haldiram snacks group expands with new Khaas series for UK market
One of India’s largest snacking brands, Haldiram, has unveiled its Khaas Collection, an exquisite range of gluten-free traditional premium sweets that are being launched in the UK market, as it continues to expand its presence in the region.
As the business explained, the series is designed for both connoisseurs and casual food lovers, this premium selection combines marzipan-based flavours with a modern gifting experience, perfect for customers looking for melt-in-the-mouth treats.
Founded in 1937 and still owned by India’s Agarwal family, Haldiram’s continues to shape the global Indian food market. With a portfolio of over 500 products, including traditional sweets, namkeen, ready-to-eat meals, frozen foods and instant mixes, the brand is distributed across more than 80 countries
The company’s fresh series combines time-honoured techniques with a more contemporary appeal, this new range has been developed under the expert guidance of Rhea Agarwal, Director of Business Development for the UK & EU. Mouth-watering flavours include choco dip caramel, hazelnut crunch, saffron nut delight, pistachio vanilla, pistachio truffle and blueberry cheese.
Key features of the range include being Gluten-free – every sweet in this range is made using marzipan-based recipes, with new and exciting flavours are already in development, reflecting changing consumer preferences.
In addition, customers can create a bespoke selection of their favourite flavours, and are also available in bulk tray formats, ideal for hospitality, retail and event catering, with discounted rates for large orders.
The Khaas Collection has been released across select UK retailers and online. Trade buyers, distributors and foodservice professionals can contact Haldiram’s UK team for bulk orders, partnership opportunities and samples.