Indiana governor displays ‘Hoosier Hospitality’ as Sweets & Snacks returns to Indianapolis

An emphatic sense of ‘Hoosier hospitality’ was on display by the Governor of Indiana, Eric Holcomb, as he welcomed the Sweets & Snacks Expo back to Indianapolis this week, writes Neill Barston.

The event was last in the city back in 2021, during the Covid-19 pandemic, with its organisers being impressed enough by the facilities on offer to return once again to make the location its new home, unveiling a rotating pattern with Las Vegas during the next decade.

In a press conference at the Sweets & Snacks Expo, organisers revealed that the presence of the show, which began on Monday with the supplier showcase event, was worth a total of more than $12 million to the city’s economy. With a record attendance exceeding the last edition’s tally of more than 16,000 industry professionals, the event delivered a fresh sense of momentum in its revised setting.

Speaking to Confectionery Production, governor Eric Holcomb enthused: “We’re just so excited to have the National Confectioners Association choose its Sweets & Snacks Expo to be in Indianapolis, Indiana.

“We are in the heart of the heartland of America, and we’re a manufacturing state, the largest manufacturing state per capita in America. That’s our region today. Candy production is no different, and we take a it as a source of pride for us to be able to host large events – we hosted Indy 500 later this month which is the biggest single-day sporting event on planet earth.

“But to host conventions and expos is truly where we get to interact with crowds that come from all over the world over the country and express and display our leisure hospitality. So, II’ve got a sweet tooth and I’m a little biased, but being here and seeing the vibrancy of it. We love the thought of the long-term partnership that we’ll have with the NCA,” noted the governor at the press event, which was also attended by a strong contingent of national US media.

In total, the number of exhibitors was more than 800 across sweets, and snacks, with organisers stating that the event has attracted above its previous total high of more than 16,000 visitors.

The Indiana governor added: “You know, they keep telling me that the event is expanding, expanding and expanding, and that they they get more requests for booths, and to think about where we came from during Covid, where by the way, we figured out how to host Marsh Madness, which is the NCAA Men’s Basketball Tournament in March. We hosted every team here, and then for this expo.

“With the Sweets and Snacks, now we’re to a point where we’re full steam ahead, and are at full strength,”: concluded the governor, who revealed the show had come a long way in the past few years, in terms of reaching a dynamic industry audience that has seen a number of international participations.




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