KitKat gains new winter special donut flavour addition for US ranges

KIT KAT® brand’s newest addition, KIT KAT® Chocolate Frosted Donut Flavored Bar, available in standard and king size packages.

US-based fans of KitKat are in for a winter treat as the brand releases its latest seasonal flavour in the form of its chocolate frosted donut variety, designed for a perfect pairing with a warming cup of coffee, writes Neill Barston.

The brand, which is made under licence by Hershey in America, is among the most active within the segment for delivering new and inventive flavours that have satisfied the demands of customers around the world, eager for new taste sensations.

Its latest version features smooth milk chocolate layered on top of donut flavoured creme. It is being made available nationwide in standard and king sizes, with the KitKat Chocolate Frosted Donut Flavoured bar joining an extensive list of variants, including some unexpected options. These span everything from Mint + Dark Chocolate, Birthday Cake, Strawberry, as well as Dark Chocolate and more.

The company has confirmed that its latest donut flavour is set to be a permanent addition to the brand.

Alex Kuzior, associate brand nanager for KitKat, believed its latest addition would hold strong prospects for the territory, alongside the company’s extensive festive offerings. “We know fans love our bakery inspired flavours like KitKat Birthday Cake – and we thought, ‘who doesn’t love a classic chocolate frosted donut?

“The KitKat Chocolate Frosted Donut Flavored Bar is a sweet addition to our permanent flavour portfolio and every bite delivers upon a delightful experience, reminiscent of a freshly baked donut from your favourite hometown bakery.”


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