Ritter Sport World Chocolate Day studies reveals quirky findings on consumer preferences

Consumer research for World Chocolate Day from Germany’s Ritter Sport has revealed that one in four people living in Edinburgh, Leeds, London and Manchester are such fans of chocolate that they would use it as an edible body paint, and one in five would happily bathe in the sweet treat, writes Neill Barston.

Speaking about these quirky habits of chocolate-loving city-dwellers, Senior Brand Manager, Ritter Sport UK, Josephine Skinner says: “We’re delighted to discover that people across the UK are embracing their fun-loving, adventurous sides and what’s more, our research confirms that they love chocolate, including nut chocolate. So, in the lead-up to World Chocolate Day – which celebrates the arrival of chocolate in Europe – what better way to celebrate these city inhabitants’ love of it than by sampling 10s of 1,000s of bars of our moreish Ritter Sport nut chocolate?”

The brand’s nut range also includes Honey Salted Almonds, Dark Whole Hazelnuts, White Whole Hazelnuts and Cashew, packed full of the best nuts and covered in 100% certified sustainably sourced chocolate.

“The news of the thousands of free bars of nut chocolate being given away caught the attention of some cheeky red squirrels, and rumour had it that they planned to congregate and track down our nut chocolate bars,” explains Ms Skinner. “What ensued was high energy, fun and attention-grabbing sampling, as squirrels danced and jumped in their efforts to get their paws on those nut chocolate bars.

“And what better way for one of the world’s leading chocolate brands to join in World Chocolate Day celebrations!”