Love Cocoa extends sustainably-focused Easter confectionery range
pic: Love Cocoa
Premium chocolate brand Love Cocoa has unveiled its latest sustainably-sourced Easter collection, as the company continues its expansion plans, writes Neill Barston.
As the company explained to Confectionery Production, it has expanded its seasonal offering with two marbled eggs, as well as refreshing the remainder of its series.
Following notable business investment of £4.25 million, the firm is gearing-up to open its first retail store in the UK, as well as making key additional management appointments to drive the company forward. As the company has previously explained to Confectionery, having a strong emphasis on its sustainability credentials has formed a major part of its identity.
Its latest Easter launch includes its Marbled Salted Caramel and Marbled Strawberries & Cream Luxury Eggs, which are available to purchase via Love Cocoa, John Lewis and Liberty.
According to the business, the eggs are palm oil free, and feature 100% plastic free recyclable packaging, with the range supporting the brand’s ‘Plant A Tree’ commitment, which has seen over 1.5million trees planted to date across Cameroon and Kenya to fight against climate change and combat deforestation.
Furthermore, the brand has also teamed up with English Heritage for the first time to give Limited Edition Love Cocoa Milk Chocolate Bars to children who complete the Easter Adventure Quest across their 26 sites in the UK.
James Cadbury, Love Cocoa’s boss and the great-great-great Grandson of Cadbury co-founder John Cadbury, said: “In spite of the cost of living crisis, consumer appetite for premium chocolate continues. Our eggs were a huge hit last year, and we believe these luxury marbled options will satisfy consumer demand and drive incremental Easter sales. And our Easter range covers everything from a £4.50 Honeycomb Limited Edition Bar through to a Giant Luxury Egg retailing at £40. We hope that offering a range of different price points means that everyone can enjoy some Love Cocoa chocolate this Easter.”