Puratos confirms key 100% sustainable packaging initiative
pic: Puratos
The Puratos chocolate, bakery ingredients group has confirmed a major environmental move in confirming a drive towards creating an enhanced level of sustainable packaging, delivering 100% recyclable status, reports Neill Barston.
Headquartered in Belgium, the business, which also supplies patisseries, has more than 100 years of experience within the sector, and explained its latest move has been driven in response to recognising its own responsibilities, as well as responding to consumer demands.
As Confectionery Production has previously reported, a succession of industry studies have shown that shoppers are increasingly focused on health and wellbeing topics, with environmental issues such as recycling being high on the sector agenda.
“At Puratos, we are making major strides towards improving the sustainability of our packaging,” states Sophie Blum, Chief Marketing & Channels Officer at Puratos. “It’s a major undertaking, with the size and diversity of our global portfolio. We are striving towards a better and more sustainable future.”
The changes mean that all Puratos’s packaging will become 100% recycle-ready. Selected types will benefit from additional improvements such as paper certified by the Forest Stewardship Council (FSC) and an ink reduction of up to 70%, as well as a more sustainable production process with fewer chemicals and less energy used.
In addition to the sweeping sustainability improvements, Puratos will enhance the functionality of several packaging types for its customers’ convenience, including easier recycling, simpler opening and closing and better pallet stacking properties.
Puratos’s waste reduction goals
With these developments, Puratos is moving closer to reaching its goal of being carbon-neutral across operations by 2025 and a zero-waste-to-landfill company by 2030 – while simultaneously helping to lower customers’ environmental footprints worldwide.
Dedicated to achieving a more sustainable world
“We are committed to helping build a more sustainable future and creating solutions that promote the health and well-being of people everywhere. That is why we continuously invest in research and innovation to create solutions and ingredients that will help further reduce our own and our customers’ environmental footprints. We are proud to be part of a global movement to create a more sustainable world and will continue to develop innovative solutions to make a difference.” says Sophie Blum.
For more information or updates about the new packaging