World Vegan Chocolate Day set for second edition

Plans are progressing strongly for the second World Vegan Chocolate Day on January 31st, which is set to celebrate a wealth of innovative products within the category, reports Neill Barston.

Among the focal points for marking the occasion are two sampling events being staged at the University of Bristol, and University of the West of England, amid a continued rise in the worldwide movement.

The promotional events feature a dedicated vegan ice cream van, with opportunities for participants to have use of a special event logo and social media branding, with the showcase offering a platform for the category amid a backdrop of sustained consumer interest in dietary health, wellbeing and environmental issues.

As previously reported by Confectionery Production, the event was established last year by the UK’s ‘Vegan Willy Wonka’ Adrian Ling, and will explore the full spectrum of the category, from white to dark high cocoa chocolate and ice cream, to vegan chocolate cakes, as well as premium bars and snacks.

“I’m so excited the second world vegan chocolate day will once again celebrate all positive things about vegan chocolate. In this last year there have been so many developments and product launches that puts vegan chocolate on the map,” explained the day’s founder, whose company Plamil Foods, recently received honours at our World Confectionery Conference in Brussels, where the firm gained a team of the year accolade.

Indeed, as one of the UK’s pioneers of the vegan market dating back to the 1950s, the company has remained at the forefront of the category, gradually expanding its interests into the chocolate market, most recently with the successful launch of its So Free brand within the past few years.

As Adrian noted, the World Vegan Chocolate Day event was set up to mark the end of Veganuary, making it ‘the dessert’ of the month-long initiative devised by the Vegan Society – which has reported a significant rise in uptake in consumers wishing to take on its challenge of going vegan for 31 days. According to its latest figures, last year, 629,000 people took up the test, with a total of more than 800 new products emerging during the month.

In 2022 Ling recognised that WVCD should go a little further than just promoting all things vegan chocolate, but also serve as a reminder that compassion for animals, concern for the environment and all the elements that motivate growth in vegan, also encompasses and values those people and communities that produce the cocoa.

As more manufacturers get involved each year, encompassing these values, the 2023 World Vegan day will add a new message to its celebrations.

Adrian added: “The day will also focus on the many inconsistencies that alternative chocolate producers face. Namely the crazy chocolate labelling regulations in which the existing rules do not allow for the description ‘chocolate’. Alternative producers can add more cocoa in their products and still not be allowed to call it chocolate simply because vegans choose to use oat, rice, or other similar ‘milkying’ ingredients as an alternative to dairy milk. It’s about time regulations stopped discriminating against vegans’.”

Anyone interested in participating in engaging with promoting vegan product lines for the two sampling events should contact Plamil via its website at with a £300 participation fee, and a requirement for  400 samples to make up 200 sample packs for each location. The fee is set to cover costs, and any surplus will be donated to Dean Farm Trust in Chepstow.

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