Hershey enters festive spirit with hot chocolate bomb series

US confectionery business Hershey has set the tone for the Christmas season with its latest array of treats, including a new hot chocolate bomb, writes Neill Barston.

As the company explained, the new line represents a completely fresh segment for the firm, which is also releasing a special winter bar series with limited edition images including stars, wreaths, trees and stockings.

To spread even more holiday cheer, Hershey is also releasing some very special Dr Seuss’s Grinch-themed Kisses products. This includes a fan-favourite traditional laydown bag (available in 9.5oz and 7.4oz) and, new this year, a tree-shaped gift box filled.

“The holidays are a special time where we can take a moment to relish in the traditions and enjoy seasonal treats that make the season so cherished,” said Katie Behrman, associate brand manager, seasons, at The Hershey Company.

“At Hershey, we know our products can help make these moments even sweeter. So, no matter how you celebrate this year, you can count on us to bring you some of our classic treats like Hershey’s Kisses  milk chocolate and Reese’s Trees, and new holiday treats like hot chocolate bombs and Holiday-themed bars to enhance your favourite traditions.”

As the company explained, its hot chocolate bomb is filled with mini marshmallows that appear once the chocolate shell is melted, creates a delicious cup of hot chocolate to sip on while watching holiday movies or sitting by the fire this winter. It is available for a limited time only nationwide in a 1.25 oz ball. It also features in a cinnamon flavour.

Meanwhile, the Milk Chocolate Holiday Bars feature 24 different seasonal images on its iconic pips including wreaths, stockings, snowflakes, stars, ornaments, and more. These bars, with the striking red, green and light blue wrapping, are available in a 1.55 oz bar and 6-pack.

In addition, the company’s Christmas line-up also features specialty Grinch-themed foils, which has been devised to steal a spot in holiday stockings. These are also limited edition in 1.45 oz Kisses product series.


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