Ferrero’s 31 days of Halloween Countdown calendar makes a ‘spooktacular’ return
Ferrero’s US division is gearing up for a ‘spooky season’ once again with its 31 days of Halloween Countdown calendar, aiming to help families celebrate the key confectionery moment and raise funds for Children’s Miracle Network Hospitals, reports Neill Barston.
As one of the region’s most in-demand periods, last year, consumers spent a total of around $3 billion on candy and sweet treats to mark the occasion, according to figures from the Statista research group.
Consequently, Ferrero’s popular calendar makes its return with visitors to it FerreroHalloween.com now through September 15 who make a $31 donation to Children’s Miracle Network will receive the limited edition countdown calendar. This features a special mix of its confections and cookies, including: Butterfinger, CRUNCH, Baby Ruth, 100Grand, Kinder Bueno, Kinder Joy, Tic Tac, Nutella &GO!, Fannie May, Keebler Fudge Stripes Minis, and Mother’s Cookies.
The business confirmed it is starting its latest campaign with a donation of $25,000 donation to benefit Children’s Miracle Network Hospitals. It will also be gifting confections and cookies to a number of local children’s hospitals located near the company’s offices and plants throughout North America as a further gesture of community support.
“Halloween is a fun time for everyone, and we look forward to bringing happiness to consumers of all ages and helping them create wonderful memories with our beloved family of treats,” said Jim Klein, chief customer officer, Ferrero USA. “We are excited to partner with Children’s Miracle Network Hospitals again and look forward to bringing to life the magic of the Halloween season.”
“Philanthropy is essential to help ensure every child receives the best possible care, no matter the life’s circumstances,” said Teri Nestel, President & CEO of CMN Hospitals. “When generous partners like Ferrero engage their community in meaningful ways to support our mission, our collective impact grows. Together, we can change kids’ health, unlocking a world of possibilities for their future that creates a ripple effect felt in our communities and our world for years to come.”