Sheer Element claims world breakthrough combining wellness and chocolate

Posted 9 April, 2022
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pic: Sheer Element

UK independent business Sheer Element has claimed an industry first combining confectionery and wellbeing with its organic artisan chocolate bar including minerals, vitamins and antioxidants, writes Neill Barston.

As the company explained, development of its new line took over three years for experts to create, reimagining consumer’s daily supplement routine, transforming the chore and stress of swallowing multiple pills into a single product.

The Sheer Immune bar has been described as ‘combining modern science and ancient plant wisdom’ to improve wellness, devised with a reported 22 vitamins, 72 minerals, prebiotics, antioxidants and medicinal mushrooms.

Designed for daily consumption, the series is made with high levels of Vitamins C, D, A, K2,
Magnesium, Selenium and Zinc; for general wellbeing, adding vitamins B6, B12 and B9 that are said to assist with tiredness.

On its development, the company noted that Theobroma Cacao has been traditionally used as a vehicle to deliver potent botanicals and medicinal mushrooms for thousands of years in South America.

Sheer Immune chocolate is raw, refined sugar free and vegan friendly. The company ethically sources
organic cacao beans from Peruvian small-scale farmers and each bar has an irresistible, indulgent richness, combined with a zesty citrus taste profile.

Created by Founder & Chief Alchemist Matthew Newsome, who brings studies and experience of holistic healing across South America and Asia, along with Co-Founder  Dominik Schnell who has 20
years of experience in plant-based snack innovation, under his Inspiral brand.

Together, the artisanal chocolate is made with sumptuous expertise and bridges the gap between ancient
plant-based treatments and contemporary nutrition, without compromising on the chocolate’s natural
feel-good and taste factor.

Founder Matthew Newsome says: “Sheer Element is very much inspired by the ritual food state delivery of therapeutic botanicals and mushrooms I experienced in South America and in South East Asia.

“We are turning what I saw as mindless consumption of pills and capsules into a ritual moment you can actually mindfully enjoy, taking time to connect to wellness and savour the powerful ingredients, all with your eyes closed.

“It’s also the combination of two of my favourite daily wellness routines, supplementing myself with
nature’s pharmacopeia and indulging in delicious artisanal chocolate.”

The bars are available individually (50g) at £5.95, as well as weekly or monthly courses from its website, www.sheer-element.com

 

 

 

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