Final countdown for Sweets and Snacks Expo
With production deadlines around the corner, this week’s entry is a fairly brief note to wish all those attending this year’s Sweets and Snacks Expo a productive show.
I’ll be there myself to cover the event, gaining some valuable insights into what makes the biggest confectionery market in the world tick, as some significant launches are anticipated for the three-day event starting next Tuesday.
For our present edition of the magazine we featured a preview of the confectionery extravaganza, which promises a number of surprises that will capture the attention of visitors and exhibitors alike.
There will be dozens of countries represented at the event, as manufacturers seek to establish a foothold in the American market valued at around $35 billion. Many of the innovations unveiled will initially be for the domestic market, yet they are likely to filter through to other global territories, which gives this event an added significance.
The world’s largest confectionery groups will be on hand during the three-day trade fair, so it will be intriguing to find out exactly what they have in store for us all.
If you have any show news or would like to meet up during the event, please do get in touch with me via email this week (details below) to see if there’s an appropriate chance to catch up. Here’s hoping it proves an enjoyable one for us all.