8 December 2011 – Maoam, the fruity chew brand, is celebrating the success of their Mixer Campaign following excellent engagement with key audiences throughout the country and total brand awareness reporting an increase of 13 per cent.

The campaign, which encouraged consumers to use a specially designed Maoam soundboard to create their own Maoam mix of music, was getting such great feedback from consumers, both on and offline, that the brand decided to extend the three month campaign by a further two months.

Over 25 cities throughout the UK were visited during the campaign. More than a million fruity chew products were sampled and over 10,000 goody bags were handed out to eager fans. In addition to the experiential campaign, 20 iPad 2’s and 200 goody bags ,which included branded headphones and retro bags, were won during the online competition which was launched to support the activity.

The first phase of the online campaign alone reached over 535,080 consumers, with more than 8,000 individual mixes created via Maoam’s special Music Mixer which attracted an impressive 37,820 listens via the Maoam Facebook page.

Maoam brand manager, Lindsey Bevan comments, “This has been one of our most successful campaigns to date. We are delighted that the fans have enjoyed our campaign and are pleased that it’s given them something unique, individual and fun to enjoy.”

Bevan adds, “We don’t like following a crowd and with the Music Mixer our fans have had the chance to create something completely bespoke that they could share with friends and the chance to win some fantastic prizes. The increase in brand awareness already shows the success of the campaign and it’s been great to hear how much our fans have enjoyed it. ”