Mondelez has unveiled a major new snacking collaboration, as its flagship Toblerone bar combined with the Biscoff biscuit brand to forge a new Diamond Truffles line, reports Neill Barston.

The two brands have garnered notable success down the decades in their own right, so expectations for the two high-performing products are especially high, as they hit retailers around the world.

As Toblerone explained, its latest release features a rich Biscoff spread filling and crunchy honey and almond nougat pieces inside a creamy milk chocolate diamond. It is being made available in two formats, including a 495g premium box exclusive to Costco.

As the business observed, in 2024, Toblerone introduced its distinctive diamond-shaped truffles to the market, marking a bold step beyond the brand’s legendary triangular bar.

The launch proved a resounding category success, redefining what consumers expect from premium boxed chocolates. Now, Toblerone takes this innovation further with its fresh partnership.

Iain Livingston, President Toblerone & World Travel Retail at Mondelēz International, welcomed the joint venture, which will initially see it released in markets including the UK, Switzerland, as well as Australia.

He enthused: “Toblerone has always stood for being never square, and celebrating unapologetic indulgence. With our diamond-shaped truffles already proving a category success, combining them with globally loved Biscoff®, was a natural next step. People look for surprising combinations of familiar tastes, and this is a collaboration that only two icons could bring to life. We couldn’t be more excited to share it with the world.”

The excitement is shared by Lotus Bakeries as Isabelle Maes, Chief Marketing Officer at Lotus Bakeries, added: “Biscoff’s unique caramelised taste and crunchy texture have become a global phenomenon, loved across cultures and age groups. Partnering with Toblerone – a brand synonymous with quality and indulgence – allows us to bring our iconic Biscoff ® biscuit and spread experience to consumers in an entirely new and exciting format.”