Haribo Halloween hails Houston as super sour city

Spooky celebrations for Haribo will be in full flow this month, with the business releasing its Sour Sodas flavour with some special events planned to mark the occasion, writes Neill Barston.

Kicking-off its festivities, the brand’s iconic mascot, Goldbear will be heading to Huston, which has been crowned as America’s ‘sourest city’ according to data from the Circana research group in terms of consumer preferences within gummy products

As the company noted, on Halloween night, trick-or-treaters in Houston Heights will have the chance to visit the only house in America where Goldbear will be handing out full-size bags of Sour Sodas.

The one-of-a-kind, pop-up experience will feature surprises for the whole family, and the first 1,000 guests will get an exclusive taste of the new gummies before they hit shelves nationwide.

As the company noted, Sour Sodas bring together a balanced sour intensity with a delicious soft centre and slightly crunchy coating. The bite-sized, bottle-shaped gummies come in three soda-inspired flavour duos: Cherry-Cola, Lemon-Strawberry, and Peach-Blue Raspberry.

Fans across the US follow Goldbear’s Halloween adventures on Haribo’s social channels @HariboUSA, with the company rolling out the its latest flavour in major retailers from next month. 

“Haribo Sour Sodas give fans exactly what they’ve been asking for: bold sour flavours in exciting combinations that make every bite an experience,” said Abigail Bennie, director of brand management at HARIBO. “We can’t wait to bring people together over the immersive joy of sour; everyone has a favorite, and the best part is sharing them.”