The Puratos group has confirmed a key partnership deal with US-based ReGrained, a specialist in sustainable upcycled bakery ingredients, combining to innovate new industry solutions, writes Neill Barston.

As the businesses noted, the collaboration has been born of a rising demand for specialist ingredients within the industrial bakery segment, as the sector continues to expand.

This has been underlined by US figures revealing that the industry grew to $55 billion in 2021, and is projected to grow at a CAGR rate of 4.8% by 2027.

According to the two firms, they have noted that consumer tastes and expectations for baked goods are rapidly shifting to more healthful, lower-carb and higher-fibre options in convenient
formats.

Concurrently, 42% of consumers report an increased awareness of the environmental
impact their food choices represent while consumer consciousness of the positive impact food
waste mitigation has on the climate crisis has grown 71% since 2019.

As ReGrained explained, its present range of applications includes upcycled flour that has been acknowledged as being notably versatile in its usage. It has notably been used recently in edible cookie dough and ice cream flavours with several of its industry partners.

“The Partnership with Puratos offers powerful tools for the commercial baking industry to unlock the upcycled food opportunity at scale,” says Dan Kurzrock, Founder & CEO of ReGrained. “Together we can bring clean, elevated nutrition, superb flavor and real sustainability to some of human
civilisation’s most time-honoured food traditions.”

With their complimentary areas of expertise, ReGrained and Puratos are well-positioned to offer
solutions at the forefront of industry macrotrends. ReGrained’s Upcycled Food Lab is the
leading innovation platform for upcycled product development.

ReGrained SuperGrain+, its first certified upcycled ingredient derived from brewer’s spent grain, delivers a minimum of 3.5-times the dietary fibre and two-times the plant protein of whole grain flours while lowering net carbs.

For its part, Puratos brings an established depth of global expertise in natural fermentation, health & wellbeing, enzyme-based technologies, and consumer insights. Together, they have a similar consumer focus and agile approach for creating scalable and highly marketable baked goods.

“Puratos aims to be the most reliable partner in innovation for the baked goods and chocolate
market, which is why we invest so heavily in research and development,” says Michael Gleason,
Product Manager of Bakery for Puratos USA. “We’re committed to helping the next generation
create a better and healthier world for all. ReGrained’s leadership in upcycled food innovation is
a great fit with our strategic mission.”