New sweetener from Ajinomoto

Japanese company Ajinomoto, the leading global supplier of the high intensity sweetener aspartame, has applied to the US Food and Drug Administration for approval of Advantame.

The new sweetener product is much sweeter than most low and non-calorie sweeteners currently available. “We are all very excited about Advantame. The clean sugar-like taste means that it blends very well with sugar and high fructose corn syrup, providing food and drink companies with an alternative that has both nutritional and environmental advantages. Equally, Advantame can be used very successfully by product formulators in the sweetening systems of low calorie and no calorie products,” says Brendan Naulty, President of Ajinomoto Food Ingredients.

Ajinomoto, which celebrates its 100th anniversary this year, has spent almost ten years researching and developing the next generation of non caloric sweeteners. Advantame is the first of the new sweeteners that the company intends to introduce to the market in the next few years.