New Product Round Up

Here is your weekly round-up of sweets and snacks news from our sister site, Sweets and Savoury Snacks World. If you have any new product launches you would like to be featured on the site, please contact [email protected].

  • Mars-owned confectionery brand Wrigley has refreshed the packaging for its Extra White sugar free gum by including a bold red stripe to help consumers distinguish the variant from Extra Strawberry and Extra White Bubblemint.
  • Snack cake company Hostess is expanding its frozen food offerings with the addition of a classic Twinkie flavour: banana.
  • US-based The Hershey Company has partnered with four retailers to release an assortment of limited edition Christmas themed foils on the classic Hershey’s Kisses Milk Chocolates.
  • Thermoforming specialist Kingsmoor Packaging has worked with gums and jellies brand Haribo to produce a festive snowman shaped tub filled with Starmix treats.

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