Mexico’s Grupo Bimbo records strong Q2 fortunes, as it hosts world training event

Mexican-based global bakery and snacks business Grupo Bimbo has recorded a record level for a second quarter at  96,434 million pesos, representing  an increase of 18.1%, reporting strong performance in all its regions, writes Neill Barston.

As the business reported, it was ranked as the most chosen food brand within households in its native homeland and Latin America in the Kantar Brand Footprint 2022.

Among recent developments, the company’s operations in Ecuador are now operating with 100% renewable electricity, the 22nd Grupo Bimbo country running with 100% renewable electricity.

Daniel Servitje, Chairman and CEO, welcomed the latest results. He said: “Topline performance was exceptional in this second quarter, as we reached a record level of sales and saw broad-based share gains across our portfolio. Our volumes strongly grew across all our regions as a reflection of the high demand we are experiencing as our brands continue to resonate with our consumers. We will continue to invest in our brands as we move forward.” –

Furthermore, Diego Gaxiola, CFO of the business, shared his optimism of its fortunes this year. He added: “Our Net Sales and Profits reached historic levels for a second quarter, despite higher commodity prices and a high overall inflationary environment. We are pulling several levers to offset the rising inflation, including revenue growth management strategies, our category and product mix, pricing actions, productivity initiatives, and we continue to proactively look for restructuring opportunities.”

Company training event

Notably, after three years, the company’s Annual Global Training event was held in person at Grupo Bimbo’s corporate headquarters in Mexico. During the forum, associates from different countries and areas participated with the objective to exchange reflections, observations, concerns, and suggestions that benefit the analysis of the business and the continuous improvement of our various functions.

The meeting was held with great enthusiasm for the opportunity to reconnect in the #PerfectPlace. With this we conclude various activities that began from the hiring of this new generation of Global Trainings. The Trainees interacted with different business areas, had the opportunity to learn the processes of the different functional areas, to visited the operation of our bakeries and toured the sales market.

For the first time in its history, the company  had 57 global trainees hired in the same generation; 53 are from organisations in Mexico and 4 in the Latin South division. The global trainees from this year work in various functions such as People, Maintenance, Engineering, Auditing, and Finance, among others.

In addition to the opportunity to exchange ideas with Global VPs at this annual event, the trainees shared with our CEO, Daniel Servitje, and several members of the Steering Committee, with whom they discussed experiences, anecdotes, and thoughts about the future leaders of the business.


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