Barry Callebaut’s Ruby Chocolate clears key US regulatory hurdle
The US Food and Drug Administration has granted Barry Callebaut a Temporary Marketing Permit (TMP) for its Ruby chocolate, which will signal its full commercial release in the United States.
As the company explained, the latest regulatory breakthrough will mean the company can forge ahead with marketing it as the fourth type of chocolate.
As Confectionery Production recently reported, the business selected San Francisco in the US as its chosen location to launch its Cacaofruit experience range, offering a key move for the company in making full use of the cacaofruit.
Significantly, the more sustainable farming of the chocolate range (which offers up to 40% sugar reduction), has enabled the company to explore significant wider snacks and drinks applications to build on its plans for Ruby chocolate.
Peter Boone, CEO & President, Barry Callebaut Americas, said: “Barry Callebaut has established itself as a pioneer and innovator in chocolate and cocoa, globally. With the approval of this TMP, we will move forward with our customers in introducing Ruby as chocolate to the U.S. market.”
The TMP is an important step towards establishing Ruby chocolate as the fourth type standard of identity for chocolate after Dark, Milk and White chocolate. Ruby chocolate is made from the Ruby cocoa bean; through a unique processing method, Barry Callebaut unlocks the flavour and colour tone naturally present in the Ruby bean. No berries, berry flavour nor colours are added. The TMP allows Barry Callebaut to formally measure consumer acceptance, in support of a future petition for such a new standard of identity.
Ruby chocolate has already been welcomed as an innovative breakthrough across the globe, and has been introduced by more than 60 brands across all continents. In the U.S., Ruby has already been successfully introduced in recent months as Ruby cacao bars, Ruby truffles and more. And soon the Ruby portfolio will be extended to include decorations, IceCream coatings and more