Mars joins global initiative promoting human rights as part of work supporting cocoa growing sector

Global manufacturer Mars, Incorporated has joined a coalition of 34 leading international companies committed to increasing business action to advance human rights throughout their value chains.

For the confectionery and snacks giant, this includes its cocoa operations for the confectionery sector, building upon its work with its Sustainable in a Generation Plan that focuses on helping deliver environmental reform, personal improvement and promoting a wellbeing agenda.

The G7 B4IG coalition will be coordinated by the Organization for Economic Co-operation and Development (OECD). Its members cover a broad range of sectors, employ more than 3.5 million people around the world and have combined annual revenues of over $1 trillion.

The B4IG coalition is the first business-led initiative of its kind, thanks to its 360° approach to tackling inequality, international dimension, and multi-stakeholder approach focused on building synergies between companies, governments and philanthropic organisations.

The coalition’s strategy rests on three pillars:

– A Business Pledge Against Inequalities to advance human rights, workplace inclusion & diversity and value chain inclusiveness;
An incubator to design or expand new inclusive business models, piloting social innovation and private-public collaboration at the micro-economic level; and
– An inclusive growth financing forum to promote innovative financing mechanism between business, governments and philanthropic actors.
Coalition member companies have put forward over 50 projects representing more than 1 billion USD in investments for the B4IG incubator program — with the ambition of sharing and scaling up through collaboration. Mars has put forward multiple projects, including its Cocoa & –  Women for Change program which is is part of the broader Mars Cocoa for Generations strategy – a long-term approach to enhancing responsible and sustainable practices in the Mars cocoa supply chain globally.

B4IG was presented to President Emmanuel Macron at the Elysée Palace on Friday, this past week, ahead of the G7 Leaders’ Summit in Biarritz.

Mars CEO Grant F. Reid said: “Mutuality, one of the core principles at Mars, is about creating enduring benefits which are shared. It isn’t about philanthropy, but rather an understanding that a business can only be successful if it also enables all of its partners, community and the environment to thrive. That’s why we’re joining the B4IG effort to help create a more inclusive economy which enables greater opportunity for all.”

He added : “We want to demonstrate the power of leadership and collaboration – so much more is possible if we work together. Delivering on our ambitions won’t be easy. But, powered by this kind of cross-sector collaboration, we are optimistic that we can build a movement to create a tomorrow we are all proud of.”


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