SternLife set to release chocolate-enhanced organic bar ranges
Organic product specialist SternLife has revealed plans to deliver a number of bar-based products, including chocolate-enhanced options, based around functional ingredients.
As the company noted, presently, there remains a limited selection of organic-based products in this segment, but it believed that there was untapped consumer demand for such ranges.
The company’s ranges include chocolate coated bars, and options developed for the vegan market that are within its portfolio.
According to the business, sales revenues of organic foods in Europe continue to rise, and in addition to traditional drivers like the dry foods category, which includes cereals, trend categories like protein bars and shakes are also growing.
“The growing demand for organic products is becoming more and more obvious in health and fitness-related categories,” reports Marc van Essen, sales director at SternLife. “So we offer a large part of our range in organic versions as well. From vegan protein bars and protein shakes to breakfast and fitness shakes to smoothie powders, we provide high-quality functional food made with organically grown raw materials, with a difference you can taste.”
SternLife is an established supplier of functional lifestyle and sports nutrition products. From an extensive range of organic raw materials, the company also develops exclusive organic product lines for major brands.
The raw materials can be from animal or plant sources as desired. For example, protein sources can be pea, rice, hemp, sunflower and pumpkin, or milk and whey.
Product manager Lüder Holsten added: “Continuous consumer and market research is fundamental to the successful development of our product concepts. We have a very good knowledge of which organic raw materials are in demand at any given time.
“That means we can always implement the latest product trends for our customers. The proper combination of raw materials is at least as important in order to achieve high bioavailability and thus high product functionality. SternLife developers and technologists examine these aspects very carefully in applications testing.”
