Developing ruby as the ‘fourth type of chocolate’ has proved a labour of love for Swiss manufacturer Barry Callebaut. Neill Barston speaks exclusively to the company’s head of marketing Bas Smit, at the World Cocoa Conference, assessing its potential and the company’s wider sustainability goals
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Cocoa growing communities, particularly in West Africa, are facing poverty, child labour and deforestation that have been made worse by a rapid fall in prices for cocoa.
Volumes of sustainably sourced cocoa delivered by Mondelēz International have increased 14% over the past two years, to 35%, according to its latest studies.