Unilever launches ice cream in Romania

As part of its growth strategy in South Central Europe, Unilever has announced plans to launch an ice cream business in Romania.

Global ice cream brands such as Magnum, Cornetto, Vienetta and Carte d’Or will now be widely available throughout the country. The company is also to acquire the Romanian ice cream brand Napoca, which was made available last year, for an undisclosed amount.

Unilever will market its ice cream products under the Algida name, the trademark used in Italy and plans to begin deliveries in March 2009. “Ice cream is an important part of our global business, and we now believe the time is right to develop this business in Romania where the market size is estimated at €160m,” says Alexandra Gatej, chairman of Unilever South Central Europe.

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