The Asian way to go
3 May 2012 – Confectioner’s all seem to be heading to Asia to take advantage of the booming confectionery market, especially when industry seems to be stagnant in the EU.
This past month has seen Nestlé release it’s first quarter results. The company celebrated 7.2% growth, much of which was attributed to growth in Latin America and Asia. The Kit Kat brand performed particularly well in Japan and the acquisition of Chinese confectionery company, Hsu Fu Chi, also contributed to growth.
Also, DKSH, a market expansion services group, has opened a new confectionery and bakery innovation centre in Taiwan. The new facility in Taipei allows DKSH to work even closer with key partners in Taiwan to anticipate market trends and to offer concrete solutions for confectionery and bakery customers.
And, just recently, Rocky Mountain Chocolate Factory has announced plans to open 100 stores across Japan.
Which companies will be next? A move to Asia is likely to result in new product launches which appeal to the local market, using local ingredients.
