Barry Callebaut opens decorations lab

Barry Callebaut will open its new ‘Decoration Inspiration Lab’, in Zundert in the Netherlands on 7 February.

Building on his experience in the decoration and industrial food business, Jurgen Koen, technical advisor decorations at Barry Callebaut, will take charge of the lab, which is to become a centre for developing new products and for testing new concepts. The lab will present Barry Callebaut’s decoration range in all shapes, colors, textures, designs, applications and tastes, allowing customers to identify their ideal tailored decoration. Marzipan decorations are just one example of how to personalise a finished product: small, thin and crunchy plates of sugar and almond powder, adding an element of fun to any food application. They can be printed with any decor (eg seasonal, personalised, branded, story-telling,.) and can be cut into any desired shape.

“At Barry Callebaut we are determined to continue tailoring our products and innovations to the specific needs of our customers. The Decoration Inspiration Lab will be an important source of further differentiation. Through a unique interplay with our customers, based on our already vast range of decorations and the advice of our team professionals, they will be enabled to create customised decoration application ideas” says Patrick Hautphenne, vice president specialties & decorations at Barry Callebaut. “We see an endless array of possibilities, which will serve as a driving force for Barry Callebaut’s ambitious plans to exponentially grow the decoration business in Europe.”

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