Sweetening chocolate

29 November 2011 – Recently, consumers are more and more consciously looking for products free from certain ingredients such as additives, preservatives or refined sugars. They are constantly balancing their desire for something natural and healthy with something tasty. Barry Callebaut now offers an alternative: Sweet by Fruits. This chocolate is sweetened by all natural fruit sugars, derived entirely from fruits. It functions as an alternative sweetening solution, thus replacing the refined sugar in chocolate.

"We are very excited to launch Sweet by Fruits, the first chocolate on the market with only sugars 100% derived from fruits", stresses Hans Vriens, chief innovation officer at Barry Callebaut. "This chocolate does not contain any added refined sugar and no added artificial sweeteners. It is made from selected cocoa and sweetened by sugars from fruits such as apples and grapes without compromising in the exquisite taste of our high-quality chocolate."

Sweet by Fruits is the first chocolate that combines the entire and complex sugar profile of selected fruit and thus forms an answer to the increasing demands for chocolate with ingredients from natural sources, and also excludes potential side effects of some other alternative sweetening solutions. Fruits contain by nature different sugars such as glucose, fructose, sucrose, polyols and complex sugars. Whereas for existing fructose chocolate the fructose is being isolated, and purified, Sweet by Fruits uses the entire sugar profile of the selected fruits.

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