Maltesers go Fairtrade
28 September 2011 – Chocolate giant Mars made a pledge two years ago that all cocoa used within its chocolate products would be sustainably sourced by 2020. In a move to make this pledge reality, from 2012 all UK Maltesers will be certified Fairtrade.
Maltesers is the third biggest confectionery brand in the UK, behind Cadbury Dairy Milk and Galaxy, and the switch will represent more than a 10 per cent increase in total UK Fairtrade sales and lead to more than $1 million in annual Fairtrade premium funds for cocoa farmers to invest in their farms, businesses and communities.
Mars will pay farmers a $200 per tonne premium. Despite this Mars has stated that the price of Maltesters will remain the same.
Mars follows in the footstep of rival confectioners including Nestle, whose KitKat is now Fairtrade and Kraft, which shifted some of its Cadbury Dairy Milk products into Fairtrade
