Confectionery growth
12 August 2011 – Nestlé’s market share has grow from 15.5% YTD in 2010 to 16.5% for the same period this year (mid June). The reason for such growth is being attributed to the company investing in product innovations.
Paul Grimwood, chairman & chief executive of Nestlé UK & Ireland, says, “The first six months of 2011 was just as challenging as we expected, as household budgets across the country continue to be squeezed. However, we are pleased with the progress we have made as we continue to grow market share in nearly all of the categories we operate in. Our focus on driving innovation continues to pay off.”
Strong performers include Aero, Rowntrees, Milkybar and Rolo where product innovations have been introduced. This year, Aero has launched three new products (Aero Biscuit, Aero Caramel and Aero Orange block) and Rowntrees has an entire new range including Sour Pastilles, Very Berry Jellies, and Jelly Aliens. Milkybar and Rolo new sharing bags have helped the brands achieve 13% and 24% growth YTD respectively.
Kraft is another multinational which has reported growth in its second quarter results, with the company attributing the Cadbury takeover to chocolate earnings being up 9%
