Convenient packaging for chocolate tablets
27 April 2011 – Bosch Packaging Systems has developed the ‘BrightSide’ pack style for easy opening and reclosing of flow wrap applications. The package enhances product presentation for increased shelf appeal and ensures consumer convenience and sustainability.
Bosch’s technology allows manufacturers to place a lap seal freely on the top surface of the package, making ‘BrightSide’ particularly suited for chocolate tablets, wafers and multipacks. Bosch developed the new pack style in conjunction with the packaging material supplier Amcor.
Thanks to its lap seal, the package is easier to open than conventional fin seals that must be pulled apart. The pack style is especially beneficial for senior citizens, those less mobile and children.
Placing the seal on the top side of the package ensures the consumer’s first view is of the top of the product for a more premium experience. By eliminating the need for tearing, the ‘BrightSide’ pack style ensures branding, promotional and advertising information printed on the package surface remain intact after opening.
