Sweet success

15 April 2011 – Flexographic printer Primopost is celebrating after picking up a Gold award at the prestigious 2011 EFIA Gala Print Awards.

The company scooped the award for packaging it produced for French confectionery giant Cémoi’s range of premium chocolate bars, which are manufactured in the UK by OP Chocolate.

The packaging utilised LiNX technology developed by Miller Graphics Corniche. LiNX enables gravure quality print to be achieved through flexo, and has been adopted by a number of leading converters, printers and brand owners looking for exceptional results with increased efficiencies

OP Chocolate’s purchasing manager, Peter McNally, comments, “We’re thrilled Primopost has won Gold. The packaging they produced for us is stunning and their willingness to embrace new technologies such as LiNX has really paid off.”

Primopost also won Bronze in the same category for its work for luxury chocolatier Thorntons’ cake bar range, which used reverse print on clear OPP and laminated on metallised film for maximum shelf life.

Primopost’s sales & marketing director Alastair Bearman says, “I’m delighted we have won these awards, and am grateful to all who have contributed to our success.”

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