Cargill expands into India
29 March 2011 – Cargill has signed an agreement with Marico to acquire its refined sunflower oil brand Sweekar. The scope of the acquisition is limited to the product brand only.
This acquisition not only strengthens Cargill’s existing portfolio of leading edible oil consumer brands, but also expands its market reach in India’s premium sunflower oil market. Cargill already produces and markets sunflower oil locally under its NatureFresh and Gemini brands.
"Acquiring the Sweekar brand underscores Cargill’s long-term commitment to growing our consumer food business in India. Sweekar is an excellent fit with our existing strong brand portfolio of healthy and low absorption oils,” says Siraj Chaudhry, chairman Cargill India.
“Sweekar is a well-established and trusted name associated with health, nutrition and goodness. By adding Sweekar to our broad range of healthy and low absorption oils, we are now even better able to serve the growing number of health-conscious consumers in India. We will build on Sweekar’s strong brand heritage and consumers will benefit from Cargill’s commitment to quality, food safety, innovation and value,” adds Chaudhry.
