Frosting for royal cupcakes
1 March 2011 – Macphie has launched a limited edition Violet Rainbow Frosting to commemorate the forthcoming wedding between Prince William and Kate Middleton on the 29th April. This new addition to the Macphie Rainbow Frostings range will help bakers to capitalise on the big day and create sumptuous cupcakes with a royal twist.
The Royal wedding is set to attract record levels of visitors to the UK and provides the ideal opportunity for bakers to offer a range of royal themed cupcakes. With its pastel purple hue and sweet, floral flavour, Violet Rainbow Frosting is the ultimate topping for a range of royal cupcakes.
Floral flavoured cupcakes are on trend, and Macphie is keen to help bakers marry this trend with the royal fever that is sweeping the nation.
Macphie marketing manager, Jania Boyd, said, “The taste of violets is new and intriguing in cakes, and no doubt it will remind consumers of a well known sweet from their childhoods.
“Pastel colour co-ordinated cupcakes on a stacked tier are fast taking the place of traditional wedding cakes. It’s easy to see why, when they look so stunning. They also make stylish wedding favours to really impress guests.”
The Macphie range of Rainbow Frostings features an array of irresistibly fun colours and flavours to choose from including vanilla, blueberry, lemon, caramel, chocolate, strawberry, mint, cream cheese and now the limited edition violet. The frostings are ready to use, which make it easy to create visually impressive cupcakes with minimal effort. They have a rich, smooth texture that pipes easily and holds its shape.
To create flat, moist bases for the perfect cupcakes, Macphie Genoese Mix and Macphie Dream Cake Mix are available in 12.5kg bags.
