Callebaut extends Fairtrade availability
17 November 2010 – From January 2011, Callebaut’s four classic recipes will be available in a Fairtrade variety. The recipes – 811 (dark), 823 (milk), W2 (white) and 70-30-38 (dark) – will offer customers the opportunity to develop new artisanal products with Fairtrade certified chocolate.
As part of its Fairtrade marketing program, Callebaut will provide customers with promotional Point-of-Sale materials, including posters, doorstickers and brochures, so they can communicate their commitment to work with Fairtrade certified chocolate at their Point-of-Sale. The materials will be available on the Callebaut website as of January 2011.
Juergen Steinemann, CEO Barry Callebaut, says, “For a long time now we are actively engaged in origin countries by working together with farmers and cooperatives directly and at the same time we have been involved in various initiatives and projects, all contributing to a more sustainable cocoa supply chain.”
Olivier Schucht, vice president of Gourmet at Barry Callebaut, adds, “In the recent past, we increasingly received requests for certified products from Gourmet customers across the globe. The move to offer the four Callebaut classics also in a Fairtrade variety has been welcomed by chocolatiers and pastry chefs worldwide.”
Today, more than five million people – farmers, workers and their families – across 60 developing countries participate in the international Fairtrade system, including cocoa, sugar and natural vanilla producers.
