ProSweets highlight packaging trends

ProSweets organisers have identified several central trends in the area of confectionery packaging.

A report shows that the integration of multisensory effects provide more differentiation in the shops and aim to boost impulse purchases. Market research has proven long ago that addressing several senses at once through product packaging increases consumers’ brand loyalty by 30-60%. Buyers in the confectionery industry are increasingly appreciating multisensory technologies such as foil lamination, positive, negative and textured embossing, varnishes and many more, as ways of bringing a new dimension to the look and feel of their packaging.

Sustainability is naturally also an important topic in the packaging industry. Material downsizing and the use of environmentally friendly, favourably certified packaging materials are the central points. With the right measures, the already comparably low energy requirements for the printing and finishing of packaging can be lowered even further and made even more energy efficient.

Water-based inks and varnishes reduce the use of chemicals without loss of quality. Colour mixing systems make it possible to precisely create colours using modern thermal printing plates, almost completely eliminating the use of chemicals. New technologies represent efficient, environmentally friendly processes, which guarantee sustainability and are very well received by the consumer.

New products are one reason for the growth of the overall confectionery turnover. As the market researchers from Nielsen found out, every tenth € spent in 2008 went on a new product. In total, innovations earned €900 million last year ” a volume that corresponds to 100,000 tonnes of confectionery products. This is why chocolate is now available in the form of a CD (Zotter Schokoladenmanufaktur), Confiserie Riegelein are selling chocolate hearts in gift cups or slide-out boxes, and Lambertz is presenting an elaborate embossed tin box under the name “Gloria Thurn und Taxis”.

In the area of packaging design, white simplicity is the new black. In chocolate, a plain white is increasingly becoming the stylish colour in the design of new premium products. In Switzerland, the trading firm Migros has already taken on this design trend and integrated it in its premium line. Under the motto “making everyday into a holiday”, the Swiss manufacturers have reduced their packaging design to a just few elements. This leaves room for the photography and the simple white graphic to take effect as a central design element.

Nestle has also converted to white as the premium colour. The Nespresso packaging series stands out with its special finishing ” mainly designed in white, the packaging reflects high-class understatement. The Nespresso logo is simply positive-embossed onto the smooth, matt surface.

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Confectionery Production