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Sweetdreams appoints new UK sales director

UK chocolatier, Sweetdreams, has recruited a new sales director to build on its reported growth over the past two years.

Nick Rollitt will be joining the organisation with more than a decade of experience in the confectionery and snack industry, serving retail, wholesale and ingredients manufacturers.

Matthew Stephenson, owner and managing director of Sweetdreams said: “With Nick joining the team we have built an aggressive, proactive strategy for the next three years. When we achieve this, Sweetdreams Ltd will have quadrupled in size by turnover, but will have controlled and maintained the important profit margins.

“This year, we’ve moved factories and invested heavily in equipment as well as NPD and I felt there was one final piece missing from the strong management team – and that was a focus on sales, as well as customer service. We have the infrastructure to fulfil our ambitious plans but need the top line sales to support them. With this in mind I started to look for the right person to deliver the new business, but more importantly would fit in straight away to the team.”

Speaking on his appointment, Nick welcomed the opportunity to join an expanding business. He said: “My experience in the industry has given me unique and extensive knowledge of customers and the impulse confectionery market, which will allow Sweetdreams to form stronger relationships with our existing and new customers; taking the Choc Nibbles brand to new heights.

“The recent large-scale investment into panning and coating gives Sweetdreams a huge opportunity to break into different markets, including specialist markets like vegan confectionery, which is an incredibly exciting thing to be getting involved.”

According to Sweetdreams, the company has seen substantial growth over the last year, and had already beaten their most successful year-to-date within just six months of trading in 2018.

The business said this had been achieved in part from extended discount sector penetration, new product development, as well as progress made with its international exports.

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