Hershey unveils fourth flavour with Gold bars
Confectionery giant The Hershey Company has announced the launch of Hershey’s Gold bars, the fourth flavour in the brand’s 22-year history.
The new bars are a caramelised creme that feature salty peanut and pretzel bits, offering a sweet, buttery taste that has a creamy and crunchy finish.
Marketed as the first mass market, golden creme confection in the US, the development of the new product stemmed from consumer demand for crunchy multi-textured confectionery.
Hershey launched its milk chocolate bar in 1900, followed by Hershey’s Special Dark chocolate in 1939 and Hershey’s Cookies ‘n Crème in 1995.
“The buttery, sweet taste of Hershey’s Gold bars provides an entirely new way for consumers to enjoy our brand,” says Melinda Lewis, senior director/general manager at Hershey’s Franchise at The Hershey Company. “We use a proprietary cooking process to transform the white creme into a golden bar by caramelising the creme, which helps maintain a sweet, creamy taste. The launch of Hershey’s Gold will introduce Americans to a new flavour and a new experience unlike any others before.”
The new product launch – 1 December – syncs up with the official 100 Day countdown to the PyeongChang 2018 Olympic Winter Games, but will be a permanent addition to the Hershey’s line-up. The new flavour will be available in both standard size 1.4oz (SRP starting at $0.99) and king size 2.5oz (SRP starting at $1.69).
